Artiste of the Year Black Sherif visited Telecel Ghana's headquarters after winning five awards at the 27th Telecel Ghana Music Awards (TGMA). He met with company executives and award organizers.
The celebrated musician, accompanied by his management, discussed potential partnerships with Telecel Ghana. This visit follows his dominant performance at the awards ceremony. Black Sherif secured the Artiste of the Year award for the second time. He also won Album of the Year for "Iron Boy". Songwriter of the Year and Best Hip-Hop Song for "Where Dem Boyz" were among his other wins. His track "Sacrifice" earned him the Best Afropop Song award.
Telecel Ghana has been the headline sponsor of the TGMA for 15 years. This partnership has significantly supported the music industry. It has helped fund awards, expand events to regional capitals, and launch initiatives like the TGMA in Schools. This collaboration underscores the growing link between major telecommunication companies and the creative arts sector in Ghana. The TGMA's evolution highlights the economic importance of the music and entertainment industry.
Charterhouse CEO Theresa Ayoade highlighted Telecel's crucial role. "Telecel has been a true partner of the awards scheme," she stated. "The music industry is grateful for its immense support." Ing. Patricia Obo-Nai, CEO of Telecel Ghana, noted Black Sherif's unique achievement. "You are the only artiste who has returned to our office as Artiste of the Year twice in my seven-year period as CEO," she said.
Black Sherif's win comes with tangible benefits beyond trophies. He will receive a year of free fibre broadband data. Telecel will also partner with him on community health and digital education initiatives. He will perform at two major Telecel events. This partnership demonstrates a commercial alignment between artists and corporate entities. The success of artists like Black Sherif stimulates the creative economy. Future collaborations are expected as Telecel continues its sponsorship.