MTN Group, Africa’s biggest mobile network operator, has announced a significant reshuffling of its top executive team. This reorganisation aims to accelerate its ambitious digital and financial services expansion plans across the continent. The changes involve promoting experienced leaders, many with direct experience in Ghana’s telecom sector, to critical positions.
A key promotion sees Mitwa Ng’ambi, the former Chief Executive Officer of MTN Côte d’Ivoire, move to the prestigious role of MTN Group Chief People and Culture Officer. She will officially join the Group Executive Committee by September 1, 2026. This vital position oversees human resources and company culture, critical areas for a company aiming for vast growth. Ms. Ng’ambi’s appointment fills the vacancy left by Paul Norman, who is retiring later this year after almost three decades of dedicated service.
This leadership shift is part of MTN’s broader strategy, “Ambition 2030.” This plan focuses on extending digital connections and making financial services available to more people in sub-Saharan Africa. MTN sees huge opportunities in these areas. The company also highlights its strong internal talent pipeline by filling these roles from within its existing management ranks. This demonstrates confidence in its succession planning and its ability to nurture leadership from within.
The promotion of Ms. Ng’ambi has triggered a chain reaction of other high-level appointments. Abbad Reda, who was the CEO of MTN Zambia, will now lead MTN Côte d’Ivoire. Mr. Reda brings a wealth of experience, including a successful tenure at MTN Ghana. There, he helped increase market share and boost revenue. Larry Annetts, a long-serving executive with over 29 years at MTN, takes over as CEO of MTN Zambia. Mr. Annetts has a strong track record in pioneering product innovations and digital commercial growth in markets like South Africa and Nigeria. All these new CEO appointments are expected to be fully operational by September 1, 2026.
MTN Group President and CEO, Ralph Mupita, expressed full confidence in the new leadership team. He stated, “Mitwa will lead MTN’s people and culture agenda at a pivotal time in our Ambition 2030 journey.” He also acknowledged Paul Norman’s significant contributions over his extensive career at MTN. The combined experience of these executives spans over five decades in challenging emerging markets. Their expertise is seen as vital for navigating complex business environments and driving growth.
These strategic movements are expected to ensure a smooth transition of leadership. Market watchers anticipate that the new chiefs will quickly settle into their new territories. Their focus will be on executing MTN’s ambitious goals for digital transformation and financial inclusion. The success of Ambition 2030 hinges on effective leadership across these key African markets. The company’s ability to expand its service offerings will directly impact its market position and financial performance in the coming years.