Telecel Ghana has renewed its commitment as the headline sponsor for the 69th Asantehene Open Golf Championship, an event that commenced on June 24, 2026, at the Royal Golf Club in Kumasi. The Asantehene, Otumfuo Osei Tutu II, officially teed off the championship on Friday, June 26, marking the continuation of a partnership that began in 2017.
This year's championship, concluding on June 27, has attracted over 150 professional and amateur golfers from Ghana and other African countries. The event highlights Telecel's broader 'Ashanti Month' campaign in June, which focuses on promoting sports and culture within the Ashanti Region. The initiative aims to strengthen community ties and contribute to local development.
The sponsorship aligns with a growing trend of corporate entities investing in significant regional events to foster goodwill and expand their market presence. Such engagements often generate indirect economic benefits through increased tourism and local spending. These sponsorships also support the development of local talent in sports and arts.
Komla Buami, Director External Affairs at Telecel Ghana, emphasized the company's dedication to the Ashanti Region. Following the golf tournament, Telecel plans to extend its corporate social responsibility efforts by making donations to Kumasi South Hospital. The company also intends to 'adopt' the hospital's pediatric unit for ongoing support in the coming months. This dual approach of sports sponsorship and social welfare underscores Telecel's long-term engagement strategy in the region.
The ongoing partnership with the Asantehene Open Golf Championship is expected to enhance Telecel's brand visibility and deepen its connection with the Ashanti community. The company anticipates that these interventions will improve its business reach within the region and with the Asanteman seat. Future developments will likely include continued community engagement programs and further investments in local infrastructure or social services.