Ghanaian Jamil Maraby is now the President of the WAFU Zone B Marketing Committee. He was officially presented on Saturday at the WAFU B headquarters in Abidjan, Côte d’Ivoire. This appointment marks a significant development for sub-regional football governance and operations. It follows the recent establishment of various committees within the organization.
Mr. Maraby’s role is to strengthen the commercial side of WAFU Zone B football. The committee aims to improve the promotion and marketability of the organization’s events. This new body is the first of its kind for WAFU Zone B. It will focus on developing marketing plans and attracting new sponsors. Mr. Maraby brings valuable experience from his current position. He is the Director of Marketing at the Ghana Football Association (GFA). There, he has successfully secured major deals for Ghanaian football. His leadership is expected to open new avenues for revenue generation and brand enhancement across West Africa.
This development is part of a wider strategy to boost football's economic standing in the sub-region. WAFU Zone B includes countries like Côte d’Ivoire, Burkina Faso, and Ghana. Enhancing commercial appeal can lead to increased investment. This investment can fund youth development and improve infrastructure. Such growth aligns with broader African football ambitions. Better sponsorship deals can also trickle down to national leagues and clubs. This creates more sustainable football ecosystems.
The decision to establish the Marketing Committee was made in December 2025. It occurred during the 18th Ordinary General Assembly of WAFU Zone B. This meeting took place in Rabat, Morocco. The assembly aimed to improve the commercial visibility of football activities. Mr. Maraby’s appointment signals strong confidence in his expertise. He will work with two other members: Abdoulaye Diabaté from Côte d’Ivoire and Tiendrebeogo Jérôme from Burkina Faso. Their collective goal is to elevate the brand of WAFU Zone B competitions.
The implications of Mr. Maraby’s leadership could be far-reaching for Ghanaian football and the region. Increased commercial activity can attract more funding. This could lead to better prize money for tournaments. It might also translate into more investment in talent development programs. Ghana's football economy could see indirect benefits. As Director of Marketing at the GFA, Mr. Maraby has a proven track record. His success suggests a potential for significant growth in WAFU Zone B. This appointment reflects a growing trend of professionalizing sports management in Africa.