Nhyira FM, part of the Multimedia Group Limited, hosted a large Fufu Party in Kumasi on Saturday. The event successfully served food to about 1,000 people. This annual gathering took place at the station's forecourt in Ayigya.
The Fufu Party is designed to bring community members together. It encourages networking and shares love through a popular Ghanaian food. Five local restaurants and chop bars partnered with Nhyira FM. They provided the fufu and various local soups. These included Adepa Kitchen, Divine Kitchen, Betty’s Kitchen, Abaase, and Afia’s Kitchen. Several companies also sponsored the event. Faith Homeopathy Clinic and La Vonce Tomato Mix were among them. Edufly Travel Consult, Asaase Natural Mineral Water, Meera Cooking, and P-Bee Bitters also supported the party.
This event highlights Nhyira FM's commitment to engaging with its audience. It's a way for the radio station to connect with its loyal listeners. The Ashanti Region is a key market for Akan radio stations like Nhyira FM. Such events build brand loyalty and community ties. The Multimedia Group Limited often uses these events for audience engagement. It strengthens their presence in regions like the Ashanti Region.
Patrons expressed happiness with the event. They noted the quality and quantity of food. One attendee said, “We have enjoyed ourselves today. Some of us got the quantity of food and meat we expected. Keep it up, Nhyira FM, you are number one.” Event organiser Eric Inkoom stated that the team surpassed its target number of attendees. Programmes Manager of Nhyira FM, Benjamin Fiifi Ocran, claimed no other media house in Ghana has more experience with social events. He mentioned the Fufu Party has existed for many years. It serves as a gesture of love for their listeners.
The success of the Fufu Party demonstrates the power of local media in community building. It shows how radio stations can provide value beyond just broadcasting. The event's scale, serving 1,000 people, suggests a significant operational effort. It also points to strong listener engagement and support from local businesses. Nhyira FM plans to make next year's event even bigger. This focus on grassroots events could be a strategy to maintain their leading position in the Kumasi market.
The event's appeal lies in its focus on a beloved national dish. Fufu, made from pounded cassava and plantain, is a staple in many Ghanaian households. By serving it for free, Nhyira FM offers a valuable service to its listeners. The partnerships with local chop bars also support these small businesses. This creates a symbiotic relationship between the media house and the local economy. Future events like this could influence advertising revenue for the station. They also boost the visibility of participating sponsors and food vendors.