Zain A. B. Sulleyman has officially declared his intention to run for Volta Regional Communication Officer of the New Patriotic Party (NPP). He aims to transform the party’s communication methods ahead of the 2028 general elections.
Sulleyman stated that the party is at a critical point in the region. He believes a new communication approach is essential for future success. The recent membership registration showed strong grassroots interest. However, Sulleyman warned that enthusiasm alone is not enough.
He argues that the NPP’s message in the Volta Region has often been controlled by opponents. This is due to outdated communication strategies. Sulleyman promises a significant change, or a paradigm shift, in how the party communicates. A paradigm shift means a fundamental change in approach or principles. He wants to reposition the NPP effectively.
Mr. Sulleyman has been part of the NPP's Volta Region Communication Team since 2015. He was very active after the 2016 elections. Many communicators stepped back then. Sulleyman remained a strong voice. He made between six and twelve media appearances weekly. He also hosted local radio shows. These efforts earned him the nickname “Patriot Zain.”
He has also used social media platforms like Facebook, TikTok, and X. This helped promote the NPP and reach more people. His experience includes working on election campaign teams. He has also served as a polling agent and trainer. Sulleyman has also contested for Nasara Coordinator five times. He has been involved with university student wings of the party. He is an active member of the group Agenda For Change.
Sulleyman highlighted his professional background. He has experience in communication, public relations, sales, and marketing. He also has skills in branding and journalism. This makes him well-suited for modern political communication. The 2028 election will demand smart strategies. Sulleyman mentioned experience in crisis communication and brand management. He knows how to present the NPP brand. He can protect the party's image. He also aims to use data to reach undecided voters.
His vision includes three main points. First is strategic brand positioning. He will use modern techniques and targeted messages. Second is empowering the grassroots. He will train local communicators. Third is proactive messaging. The NPP will set the political agenda. They will not just react to opponents.
Sulleyman sees his bid as a service to the party. He wants to work with all members. He will present his full plan soon. He is asking for unity and support. His goal is to strengthen the NPP in the Volta Region. He believes this will improve their election results.