The 2026 Legacy Expo will run from June 3rd to 5th, 2026. It celebrates a decade of growth in Africa's beauty and wellness industry. The event will gather leading brands and investors.
This expo is a significant step for the continent's economic landscape. It aims to foster innovation and investment in a rapidly expanding sector. The beauty and wellness industry in Africa holds substantial economic promise. Many entrepreneurs and businesses are eager to participate in this growth.
The expo, formerly known as the Africa Makeup & Beauty (AMB) Fair, has become Africa's largest trade show. It focuses on beauty, cosmetics, and wellness. Since its start in 2016, it has seen continuous growth. The 2026 event will be held at the UPSA Auditorium. It plans to host over 300 exhibitors. More than 1,000 industry professionals are expected.
Participants will come from countries like South Korea, Dubai, Egypt, Turkey, Nigeria, and India. This broad international presence highlights the global interest in Africa's market. The expo will feature discounts, networking sessions, and business matchmaking. High-level discussions on industry trends will also take place. Product demonstrations and live showcases are planned.
Startup pitch sessions will support new entrepreneurs. Organisers stated the event is a key step for the future. 'Legacy Expo 2026 is not just a celebration of the past 10 years, but a bold step into the future of Africa’s beauty and wellness economy,' they said. 'We are creating a platform where ideas, innovation, and investment converge to shape enduring African brands.'
The event has international partnerships. Makeup Ghana and ACE Group (India & Dubai) are collaborating. This helps position Ghana as a trade hub for the ECOWAS region. The ECOWAS region, the Economic Community of West African States, is a group of 15 countries. Ghana is working to attract more international trade. The expo is free for attendees. This offers access to deals and insights.