The 2026 Legacy Expo will convene more than 300 exhibitors. It expects over 1,000 industry professionals. The event takes place from June 3rd to June 5th, 2026. It is held at the UPSA Auditorium in Accra.
This marks the tenth anniversary of the expo, formerly known as the Africa Makeup & Beauty (AMB) Fair. Since its start in 2016, it has become the continent's largest trade show for beauty and wellness products. The event aims to celebrate innovation and growth within Africa’s beauty and wellness industry. Participants will come from across Africa and beyond.
The expo aims to foster substantial economic activity in Ghana's beauty sector. This sector contributes significantly to the nation's informal economy and offers job creation opportunities. The incoming trade exhibition is a crucial platform for local businesses to connect with international investors. This aligns with Ghana's broader strategy for economic diversification and export promotion. Previous editions have seen growing participation from countries like South Korea and Dubai.
Organizers emphasize this milestone edition's importance. They stated it is a "bold step into the future of Africa’s beauty and wellness economy." They are creating a platform where "ideas, innovation, and investment converge." The expo partners with Makeup Ghana and ACE Group from India and Dubai. This collaboration strengthens Ghana's position as a trade hub in the ECOWAS region.
The 2026 Legacy Expo’s success could attract further foreign direct investment into Ghana’s consumer goods sector. It also provides a platform for Ghanaian entrepreneurs to gain global exposure. Attendees can expect discount sales, business networking, and insights into industry trends. The event remains free for attendees, promoting wider industry participation and knowledge sharing.