Hoshii International Limited has announced it is the Gold Sponsor for the 2026 African Senior Athletics Championships. The event will take place in Accra from May 12 to May 17, 2026. This sponsorship makes Hoshii Instant Rice and X1 Energy Drink the official food and energy drink partners. The company is strategically investing in sports performance and youth development.
This partnership represents a significant moment for sports in Ghana. Hoshii International is a headline sponsor for the championships. Stakeholders have called this deal historic. It reflects the large scale and lasting impact on athletics development. Hoshii's Country Manager, Ivy Udanoh, stated the sponsorship is more than a business deal. It signifies a collaboration based on shared values of excellence and performance. "Today marks not just the unveiling of a sponsorship, but the beginning of a shared journey one built on ambition, excellence, and a deep commitment to the growth and success of athletics in Ghana and across Africa," she said.
Hoshii International began operations in Ghana on February 6, 2026. The company is expanding across Africa. Its main products are Hoshii Instant Rice and X1 Energy Drink. These aim to meet needs for convenience, nutrition, and energy. The Gold Sponsorship will directly support athlete performance. It provides high-quality nutrition and energy. X1 Energy Drink is certified as safe for athletes. This deal underscores a growing trend of private sector investment in Ghanaian sports.
The President of Ghana Athletics, Mr Bawah Fuseini, called the partnership unprecedented. He noted it's the first time one sponsor has committed so much to Ghanaian athletics. This deal extends beyond the championship itself. It offers continuity and encourages more corporate involvement in sports. The Minister for Sports and Recreation, Kofi Adams, welcomed the investment. He praised Hoshii International and reaffirmed government support for private sector engagement. Such partnerships enhance sporting standards and aid national development.
Beyond the competition, Hoshii International will engage communities. It aims to empower youth and create economic impact. Athletics can be a driver for social growth and national pride. Accra is preparing to host this major event. Hoshii International is a key partner. It aims to power performance and inspire excellence.