National Democratic Congress chairman Johnson Asiedu Nketia is closing the gap on New Patriotic Party flagbearer Dr. Mahamudu Bawumia for the 2028 presidential elections. A March 2026 tracking analysis by Global Info Analytics indicates a tighter race than previously anticipated.
The study reveals that while core party supporters remain loyal, the undecided voter bloc is key. Among floating voters, Asiedu Nketia holds a 38% support rate compared to Bawumia's 36%. This narrow margin suggests the election could be decided by this fluid group.
This data fits into a broader picture of Ghana's evolving political economy. Traditional party loyalties are being tested as new voters emerge. The analysis specifically incorporates voters who did not participate in the 2024 elections. This demographic group shows a slight preference for Asiedu Nketia, giving him a marginal lead of 39% to Bawumia's 35% in the expanded electorate.
Global Info Analytics described the floating voter segment as the "strategic fulcrum" of the 2028 contest. They noted that small changes in perception or campaign messages could significantly alter the outcome. The research suggests that external factors, such as the engagement of non-voters from previous elections, are creating these crucial shifts.
The implications of these findings are significant for both major parties. Asiedu Nketia's performance signals strong mobilization within the NDC and growing appeal to undecided voters. Dr. Bawumia maintains structural strength within the NPP base, but his lead shrinks when new voters are considered. This suggests that future campaign strategies will need to focus intensely on persuasion beyond core party faithful.