More than 300 women have completed a new training initiative. The Click-to-Cargo Programme focused on equipping them for digital trade. This aims to integrate them into Ghana's growing online economy. The two-day event took place at the Accra Digital Centre. Participants came from major universities and professional backgrounds. They sought new ways to earn money.
The training covered importing goods from China. This included using platforms like 1688 and Taobao. Participants learned how to manage shipping by air and sea. They also received guidance on social media marketing. This helps them build and promote their online businesses. This skill-building is vital for entering the e-commerce market. It prepares them for the demands of online sales.
This programme fits into Ghana’s larger economic goals. The nation is actively promoting its digital sector. This includes boosting e-commerce and technology adoption. These efforts aim to create jobs and drive economic growth. Previous initiatives have also focused on digital literacy. This programme specifically targets women. It addresses barriers they face in digital commerce.
Christine Ansong, Deputy CEO of Ghana Digital Centres Limited, stated the programme's importance. She called it a targeted intervention. "This programme is not merely a training event," Ansong said. "It is a declaration that Ghanaian women belong at the centre of our digital economy, not at its margins.". The programme was led by Bellissa Quaye. She is the CEO of Bellissamay Enterprise. Quaye guided participants on sourcing, negotiation, and logistics.
The initiative included support for business formalisation. Institutions like Consolidated Bank Ghana and Access Bank Ghana were present. They offered banking solutions. The Office of the Registrar of Companies provided registration support. Legal guidance was also available. This integrated approach aims to remove barriers. It makes it easier for women to start and grow formal businesses. This directly supports formal economic activity.
The implications of this programme are significant. It empowers women to participate more fully in the digital economy. This can lead to increased income and economic independence. It also strengthens the overall digital trade landscape in Ghana. Organisers view this model as a blueprint. They plan to expand similar initiatives across the country. This reinforces Ghana's commitment to inclusive digital growth.