Oheneba Yaw Boamah, the founder of the Abrantie TheGentleman menswear brand, is urging young people in Ghana to take networking much more seriously. He believes these connections are vital for success, especially in creative fields. Boamah shared his views at a recent youth entrepreneurship event called ‘My Hustle’. This event was organized by Hitz FM to help young business owners learn and grow.
Boamah explained that many of the significant chances he has had in his career came through connections. These opportunities were both within Ghana and internationally. He said that young people often underestimate the power of meeting and building relationships with others. He stated that even if someone is shy, they can still benefit from networking. These interactions are a natural part of life and career development.
His message fits into Ghana's broader economic story. The country is actively promoting entrepreneurship and small business growth. Events like ‘My Hustle’ aim to equip young Ghanaians with the skills to thrive. The creative industry, in particular, is a growing sector. It has the potential to create jobs and contribute to the national economy. Boamah's advice suggests that human capital and relationships are crucial assets for this growth.
“We don’t take networking seriously,” Boamah stated during the event. He added that many people do not believe he is shy until they know him well. He stressed that the people encountered today can become important contacts for future opportunities. “The people we meet today, we may meet again tomorrow in different spaces, and they can carry our story forward,” he explained.
The implications of Boamah's advice are significant. Young Ghanaians should be more strategic about their interactions. They need to see every meeting as a potential stepping stone. Consistent quality in their work is also essential. This ensures that when opportunities arise, they are ready to seize them. Boamah’s own career shows how unexpected encounters can lead to major breaks, like his work with footballer Michael Essien, which began on a production set.
Boamah further illustrated his point with an experience in Nigeria. He initially dismissed a small opportunity there. However, that trip later led to a major paid show in London. This shows that even small beginnings can connect individuals to larger prospects. He advised young creatives not to overlook these initial steps. Every experience, he said, contributes to a bigger career journey.
The ‘My Hustle’ program, which took place on April 25, focused on the theme “Building Smart Businesses, Growing Strong.” It is a quarterly initiative by Hitz FM. Its goal is to empower young entrepreneurs. It aims to connect them with mentors and industry professionals.