The television show, The Build Project, will now be broadcast on Joy News in addition to Joy Prime. This move significantly increases the show's national visibility. The Build Project focuses on real-life construction and design in Ghana. It aims to educate homeowners and developers.
The show explores building, renovation, and architecture. It also covers smart living and related businesses. The first broadcast is scheduled for June. Joy Prime handles entertainment and lifestyle aspects. Joy News will add credibility and reach more audiences. It targets viewers interested in news and current affairs.
This partnership benefits sponsors and advertisers greatly. Exposure will increase across different audience types. Brands can engage with both lifestyle and information-focused viewers. This creates a unique media ecosystem for partners. It shows growing confidence in the show's impact. The Build Project is seen as more than just a renovation series.
It sparks national conversations. Topics include building, home ownership, and design. It also addresses innovation and modern Ghanaian living. Louis Sakyiamah, known as Lexis Bill, is the Executive Producer. He called the addition of Joy News a strategic milestone. He believes it strengthens the show's mission. The goal is to educate, inspire, and connect broadly.
"Joy Prime gives us strong lifestyle and entertainment engagement," Sakyiamah stated. "Joy News opens the door to a wider national audience interested in business, development, infrastructure, and impactful storytelling. Together, both platforms significantly amplify the reach and impact of the show." This dual broadcast aims to create stronger public interest. Viewers anticipate insights into construction realities.
Topics will include budgeting, materials, and designs. Technology, safety, and financing are also covered. Project management will be a key focus. Industry experts expect The Build Project to be commercially attractive. It could become a leading production in Ghana's real estate sector. The show premieres in June on both channels. Updates and behind-the-scenes content will be available on official digital platforms.