Journalists and content creators in Ghana will soon receive specialized training in tourism, hospitality, and business reporting. This initiative is a collaboration between the Inter Tourism Expo Accra and the Rebecca Ekpe Mentorship Program. The program aims to strengthen Ghana's tourism narrative on the global stage. It begins on April 30, 2026, in Accra.
The core theme of this training is “Building a Strong Tourism Press Corps in Ghana”. It aims to improve how the country's media covers tourism. Participants will learn skills to make tourism reporting a strong driver of economic growth. The initiative is also supported by Edern Garden Hotel. It seeks to create an organized group of media professionals focused on Ghana's tourism goals through compelling stories.
This effort connects to Ghana's broader economic aims. Tourism has the potential to become a major contributor to the nation's Gross Domestic Product (GDP). However, achieving this requires a focused and strategic communication approach. A well-informed media corps can move beyond basic reporting. They can create high-impact stories that showcase Ghana's diverse tourism offerings. This can attract more visitors and investors to the country.
Emmanuel Treku, CEO of Inter Tourism Expo Accra, highlighted the importance of storytelling. He stated, “The future of Ghana’s tourism growth depends not only on the quality of our destinations, but on how effectively we tell our stories to the world.” He added that strategic storytelling is vital for destination marketing and attracting investment. Rebecca Ekpe, Vice President of the Ghana Journalists Association, called the initiative timely. She emphasized that a dedicated Tourism Press Corps is crucial for telling Ghana's tourism stories with depth and creativity.
The training will cover areas like tourism and hospitality reporting. It will also include destination branding and digital content creation. Participants will learn about the commercial aspects of tourism as an investment sector. The program encourages a shift from simple information sharing to storytelling that influences perceptions and decisions. This move aims to attract more capital and partnerships for Ghana's tourism sector.
The organizers are inviting all media professionals and content creators to join. They consider this a pioneering effort. It seeks to align journalism with business enterprise and national branding. This integrated strategy is expected to drive significant growth in the tourism sector. The program's success will depend on active participation and the effective application of learned skills.