Toyota Tsusho Manufacturing Ghana has launched the ninth-generation Hilux and the new Land Cruiser FJ, with fresh investment in local assembly operations expected to support the company's market expansion and contribute to the development of Ghana's automotive industry.
The company has invested in new equipment and workforce training to facilitate the assembly of the latest Hilux model in Ghana. The new model required additional investment because the equipment used for the previous generation could not be used for the latest version.
Developing local component manufacturing could further expand the industry's contribution to employment and economic growth. The company's local assembly operations are contributing to employment, with Ghanaians accounting for nearly all its workforce. Local assembly does not compromise the company's quality standards.
The launch also forms part of the company's strategy to increase market share while improving mobility and creating employment opportunities. The company says developing local component suppliers will be critical to expanding the automotive value chain beyond assembly, creating more jobs and positioning Ghana to benefit from future vehicle exports.
The new Hilux also incorporates customer feedback, while Toyota's vehicles are designed with features suited to Ghana's road conditions.
According to Andrew Lamptey, Head of Sales Operations at Toyota Tsusho Manufacturing Ghana, the company has invested a lot in ensuring that it is able to assemble the new brand. He added that the main goal is to be able to have a lot of component manufacturers.
National Sales and Marketing Manager at Toyota Tsusho Manufacturing Ghana, Jerry Mensan, says the launch also forms part of the company's strategy to increase market share while improving mobility and creating employment opportunities.
The investment is expected to support the development of Ghana's automotive industry and contribute to the country's economic growth. The company's decision to invest in Ghana is a testament to the country's growing economy and its potential for investment. The launch of the new Hilux and Land Cruiser FJ is expected to increase the company's market share and create more employment opportunities in Ghana.