Witties Ghana has signed a new marketing deal with Benedicta Sarfoa Boahene. She is well-known from the Ghana Most Beautiful competition. This partnership aims to make the company's Clinell product line more visible. It also seeks to increase sales throughout Ghana. The agreement was officially made on Tuesday, April 21, 2026.
The focus of this collaboration is marketing on digital platforms. It also includes engaging with traditional media. Brand representation will also be broadened. Mrs. Esther Aidoo-Dwamena, the Managing Director of Witties Ghana, explained the goal. She said the company wants to use trusted voices. Relatable stories will help bring Clinell products closer to people. "We believe strong brands are built through trust, consistency and meaningful engagement with the public," she stated.
This move by Witties Ghana reflects a wider trend in Ghana. Companies are increasingly using celebrity endorsements for their products. Influencer marketing is growing in the consumer goods industry. Businesses are using well-known figures and online channels. This helps them reach more customers. It also builds greater trust with consumers. The partnership is a strategic effort for Witties Ghana. It will combine online and offline advertising. This positions the Clinell product range more strongly against competitors.
Benedicta Sarfoa Boahene expressed her excitement. She is pleased to join a brand she believes in. She feels Clinell can positively affect homes and communities. "I am excited to begin this journey with Witties Ghana," she said. "I value partnerships that go beyond visibility and speak to real usefulness and everyday relevance." She plans to use her platforms to educate people. She wants to inspire appreciation for good hygiene products.
Clinell Wipes are made by GAMA Healthcare. They offer a strong solution for cleaning and disinfecting. These wipes kill 99.99% of germs. This includes viruses and bacteria. They can eliminate harmful pathogens very quickly, in just 10 seconds. Clinell Wipes can clean hard surfaces. They are also suitable for medical devices that are not inserted into the body. They can be used for skin preparation before procedures. The product is tested on skin. It is safe for many materials. It is also designed to be friendly to the environment and biodegradable.
This partnership is significant for Witties Ghana's market approach. It aims to enhance the competitiveness of Clinell products. It highlights the importance of effective hygiene solutions for families. It also shows the value for institutions. The company sees this as a key step in its growth strategy for 2026.