Sales volumes of consumer packaged goods in Ghana rose 8.9% in the first half of 2026, while the value of those sales rose 15.6%, according to a retail audit by Maverick Research.
The gap between value and volume growth was 6.7 percentage points. That gap reflects price changes as well as shifts in the mix of products, pack sizes and shops, so it is not a direct measure of inflation.
Ghana grew faster than the other West African markets in the data. Côte d'Ivoire recorded volume growth of about 3% and Cameroon 2.7% over the same period.
Food took a bigger share of the basket. Its share of packaged goods volumes rose to 34.2% from 32.2%, with edible oil, tomato paste, milk, noodles and food seasonings among the categories driving growth.
Maverick Research linked the rise to improving purchasing power, easing inflation and a stronger cedi. Consumers are "not simply paying more", it said, but "they are buying more".
The audit also found that four of the five brands that gained the most market share in Ghana over the past two years had widened their distribution.
The research did not give the size of the market in cedis, or say whether the gains were shared across income groups and regions.